type:

logo design, brand guide, website prototype

capstone:

for my graduating capstone, I developed a logo, brand guide and website prototype based on my sister’s felt handicrafts.

skills:

• adobe illustrator

• adobe indesign

• adobe xd

• adobe premiere pro

step one

proposal, moodboard, brainstorming

idea

• my sister creates felt handicrafts as a hobby so I thought it would be interesting to incorporate that into my capstone project.

Concept

• to design a logo

• to develop a brand guide

• create a website prototype

step two

logo design, colour palette, typography

step three

brand guide

the felt friends brand guide is a 13-page manual to learn more about Felt Friends as a brand and as a set of guidelines to follow when using our core brand elements. 

see the full brand guide here

step three

website prototype

Here I go through a quick walkthrough of my felt friends brand guide and a thorough look at my website prototype.

You can also check out the prototype on behance.