type:
logo design, brand guide, animation
concept:
the purpose was to design a personal logo for your brand, develop a brand guide and create an animation.
skills:
adobe illustrator
adobe indesign
adobe after effects
step one
moodboard, origins, initial iterations
step three
brand guide, logo variations
“My mission is to help small businesses and budding creatives build, develop and refine their unique brand identity through imaginative and creative works that capture meaningful moments and share compelling stories”
minimalism
my brand is closely aligned to the clean elements of minimalist design. it accurately reflects my work ethic and process which is very simple and straightforward. i have always been someone that prefers a few select standout components that draw the eye than a clutter of different elements.
muted colours
i have always been drawn to muted colours which look both trendy and classic, welcoming and professional. as someone who has always liked the asian and Korean aesthetic of minimalism and simple muted aesthetics in clothing and products, this interest is transferred to my brand.
mix of serif and sans serif
as seen in my personal brand logo, i use abril fatface as my primary font while i use sans serif fonts for body text. i like the mix of different typography because it adds visual interest.
nature
my favourite type of photography would have to be nature/street photography. i absolutely love capturing fleeting moments that occur around us. my love for nature can be seen in my logo which features a daisy. the daisy is a flower that symbolizes growth, discovery and new beginnings: all things my brand represents.
core values
hospitality
i am someone that welcomes all types of clients and try to emulate a friendly environment that through my personal brand design.
adaptability
i have always felt that being able to adjust at ease to changes that occur or problems that arise is extremely important as a creative. there is no single correct way to get results so by having a flexible approach to work, it makes you more appealing as you are not set in one way.
reliability
being an individual that clients can rely on to manage the tasks given and to deliver strong meticulous results on time is something important to me and a trait i excel in.
individuality
both in myself and in my clients, each person’s brands, problems and approaches and unique. it is vital that you are able to adjust to their needs and showcase those distinctive characteristics and qualities so they stand out.
